From The Studio To The Screen – February 22

Sync licensing is often talked about as a goal, but rarely discussed as a discipline.

From Studio to Screen: A Thoughtful Look at Sync Licensing is an introductory panel conversation designed to give artists, producers, and songwriters a grounded understanding of what sync licensing is, how it works, and how music thoughtfully moves from the studio into film, television, advertising, and media.

Moderated by Ervin Cordero, this conversation brings together Isaac James, a sync producer, and Freddy Bam Bam, an artist and songwriter, to share real-world insight from both the production and creative sides of sync.

Together, their work has been placed across platforms and brands including Google, El Pollo Loco, NBA, Peloton, Grown-ish, Bel-Air, Walmart, and more, offering a practical perspective on how music finds its way into real media environments.

This is not a “how to get placements fast” workshop.

Instead, the panel will explore:

• What sync licensing actually is and what it isn’t
• How music supervisors and producers think about context and emotion
• The difference between making music for sync versus music that works in sync
• Common misconceptions artists have when approaching sync
• How artists and producers can begin thinking about sync without losing their creative identity

This conversation is intentionally surface-level and introductory, meant to provide clarity, language, and orientation for those curious about sync without shortcuts or guarantees.

If you’re an artist, songwriter, or producer looking to understand how music moves beyond the studio and into visual storytelling , while still respecting the art, this conversation is for you.

Music is art. And art still matters … even when it travels.