{"id":35157,"date":"2021-01-13T17:00:53","date_gmt":"2021-01-13T17:00:53","guid":{"rendered":"https:\/\/traklife.com\/featured\/is-the-traditional-album-rollout-dead\/"},"modified":"2021-01-13T17:00:53","modified_gmt":"2021-01-13T17:00:53","slug":"is-the-traditional-album-rollout-dead","status":"publish","type":"post","link":"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/","title":{"rendered":"Is The Traditional Album Rollout Dead?"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<span style=\"font-weight: 400\">2020 changed a lot of things, especially in the music industry. From live-streamed performances to collaborating on songs and albums over Zoom, artists had to completely rework systems that had previously been set in stone.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">One of those systems that has seemingly been left in the dust? The album rollout.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Now, 2020 isn\u2019t completely to blame for this. Big name artists have been flirting with \u201csurprise drops\u201d and one-offs for the past few years. No surprise, <a href=\"https:\/\/open.spotify.com\/artist\/6vWDO969PvNqNYHIOW5v0m?si=0v4y9w9eS7mUASHPPxav1w\">Beyonc<\/a><\/span><span style=\"font-weight: 400\">\u00e9 was one of the first mainstream artists to do a surprise drop, with her <a href=\"https:\/\/open.spotify.com\/album\/2UJwKSBUz6rtW4QLK74kQu?si=DbtRXFMvTr-BMrAV2VO1qQ\">self-titled 2014 album<\/a>.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">As the pandemic progressed, many artists just kept pushing release dates back so that they could do a traditional album rollout, but we all soon saw that that would be difficult, if not impossible.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">You might be asking yourself, what <\/span><i><span style=\"font-weight: 400\">is<\/span><\/i><span style=\"font-weight: 400\"> a \u201ctraditional\u201d album rollout? Typically, an artist will release a lead single, and announce an upcoming album shortly after. They\u2019ll do the rounds on morning news and late-night shows, performing the single and talking about how excited they are for the fans to hear their new stuff. They might release one or two more songs in the lead up to the release, and then the album drops.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">2020 saw many artists scratching this plan and going for the surprise drop. The most unexpected, in my opinion, was <a href=\"https:\/\/open.spotify.com\/artist\/06HL4z0CvFAxyc27GXpf02?si=f1oeiq1iR8-u_dtvW--ZlQ\">Taylor Swift<\/a>\u2019s double whammy of <\/span><a href=\"https:\/\/open.spotify.com\/album\/1pzvBxYgT6OVwJLtHkrdQK?si=jqOzD5H7QAGehMo-ou5MOg\"><i><span style=\"font-weight: 400\">folklore<\/span><\/i><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/open.spotify.com\/album\/2Xoteh7uEpea4TohMxjtaq?si=BU5S87z8Sfyyvj3ZuZ1vyQ\"><i><span style=\"font-weight: 400\">evermore<\/span><\/i><\/a><span style=\"font-weight: 400\">. Previously, the popstar has been fairly formulaic in her approach to an album\u2019s release, but 2020 showed Swift that fans will listen to whatever she releases, however she releases it; both albums went #1 on the Billboard charts.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">I don\u2019t have a problem with surprise releases and they can be really fun, but so can the agonizing wait for an album from your favorite artist. When I was younger, I put album release dates on my calendar and counted down the days until it dropped. With surprise releases, you lose that sense of excitement and anticipation.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">So, <\/span><i><span style=\"font-weight: 400\">is<\/span><\/i><span style=\"font-weight: 400\"> the traditional album rollout dead? I don\u2019t think we can make a definitive statement yet, but this past year has definitely dealt it some blows. Let\u2019s hope 2021 brings back a little bit of suspense to the process of dropping new music.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]2020 changed a lot of things, especially in the music industry. From live-streamed performances to collaborating on songs and albums over Zoom, artists had to completely rework systems that had previously been set in stone.\u00a0 &nbsp; One of those systems that has seemingly been left in the dust?&#8230;<\/p>\n","protected":false},"author":222,"featured_media":35158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353,1592,2],"tags":[1571,244,1659],"class_list":["post-35157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-culture","category-news","tag-album","tag-beyonce","tag-taylor-swift"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is The Traditional Album Rollout Dead? - Traklife Music - Culture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is The Traditional Album Rollout Dead? - Traklife Music - Culture\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]2020 changed a lot of things, especially in the music industry. From live-streamed performances to collaborating on songs and albums over Zoom, artists had to completely rework systems that had previously been set in stone.\u00a0 &nbsp; One of those systems that has seemingly been left in the dust?...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"Traklife Music - Culture\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-13T17:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/traklife.com\/culture\/wp-content\/uploads\/sites\/22\/2023\/09\/album-drop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1642\" \/>\n\t<meta property=\"og:image:height\" content=\"924\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"India McCarty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"India McCarty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/\"},\"author\":{\"name\":\"India McCarty\",\"@id\":\"https:\/\/traklife.com\/culture\/#\/schema\/person\/008aecbcb9b2cd3640e82a69eb237212\"},\"headline\":\"Is The Traditional Album Rollout Dead?\",\"datePublished\":\"2021-01-13T17:00:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/\"},\"wordCount\":462,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/traklife.com\/culture\/#organization\"},\"image\":{\"@id\":\"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/traklife.com\/culture\/wp-content\/uploads\/sites\/22\/2023\/09\/album-drop.jpg\",\"keywords\":[\"album\",\"Beyonce\",\"Taylor Swift\"],\"articleSection\":[\"Blog\",\"Culture\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/\",\"url\":\"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/\",\"name\":\"Is The Traditional Album Rollout Dead? 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- Traklife Music - Culture","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/traklife.com\/culture\/is-the-traditional-album-rollout-dead\/","og_locale":"en_US","og_type":"article","og_title":"Is The Traditional Album Rollout Dead? - Traklife Music - Culture","og_description":"[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]2020 changed a lot of things, especially in the music industry. 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