{"id":35040,"date":"2020-06-22T19:00:28","date_gmt":"2020-06-22T19:00:28","guid":{"rendered":"https:\/\/traklife.com\/featured\/tiktoks-growing-influence-on-the-music-industry\/"},"modified":"2020-06-22T19:00:28","modified_gmt":"2020-06-22T19:00:28","slug":"tiktoks-growing-influence-on-the-music-industry","status":"publish","type":"post","link":"https:\/\/traklife.com\/culture\/tiktoks-growing-influence-on-the-music-industry\/","title":{"rendered":"TikTok&#8217;s Growing Influence on the Music Industry"},"content":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]<span style=\"font-weight: 400\">If you spend any time on the internet, you\u2019ve probably heard of TikTok. The video-sharing social media app is sort of a sequel to Vine, but the content people make is markedly different. TikTok seems to create trends, the most popular of which are dance routines. You\u2019ve probably heard of &#8211; or attempted to learn &#8211; one of these TikTok dances.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">TikTok also has a knack for pushing certain songs up the charts. \u201cOld Town Road,\u201d the country-rap hit from Lil Nas X, started getting traction after being used in TikToks. It went on to be the longest-reigning Billboard Hot 100 No. 1 in chart history, win two Grammys and earn Lil Nas millions. Doja Cat has also gotten help from the app; her songs \u201cSay So,\u201d \u201cCyber Sex\u201d and \u201cBoss Bitch\u201d have all become popular through TikTok. \u201cSay So\u201d got that most coveted of treatments: a choreographed dance challenge. That, plus a Nicki Minaj feature on the remix, shot the song to No. 1.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Even huge artists like Taylor Swift have tried to get TikTok to work in their favor. In Swift\u2019s music video for single \u201cThe Man,\u201d she featured TikTok stars Loren Gray and Dominic Toliver. While those names might not be familiar to the average person, Gray boasts 41.3 million followers and Toliver has 9.6 million. Their presence meant that their millions of followers would watch the video, giving Swift access to an audience she might not have been able to reach before.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">It can also boost sales and streams for songs that have not been released recently. \u201cBaby I\u2019m Yours\u201d (released by Breakbot in 2010), \u201cChinese New Year\u201d (released by SALES in 2014) and \u201cBreak My Stride\u201d (released by Matthew Wilder in 1983) have all seen major boosts in streaming after the songs got popular on the app.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Social media-savvy artists know that the way to get a hit these days is to get TikTok on your side. A viral track on the app could make an artist\u2019s career; all it takes is one clip. Some artists and labels are even going directly to popular TikTok stars and paying them to create content that features their music.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">In an interview with In The Know, Kevin Rutherford, <\/span><span style=\"font-weight: 400\">Billboard\u2019s chart manager for social, streaming and rock, discussed TikTok\u2019s growth, saying, \u201cI feel like we\u2019re seeing songs break on TikTok more and more.\u201d He\u2019s also sure that the app will remain an influential component of the music industry for the foreseeable future: \u201cAs long as it\u2019s continuing to break new songs, it\u2019s gonna remain pretty important.\u201d <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]If you spend any time on the internet, you\u2019ve probably heard of TikTok. The video-sharing social media app is sort of a sequel to Vine, but the content people make is markedly different. TikTok seems to create trends, the most popular of which are dance routines. You\u2019ve probably&#8230;<\/p>\n","protected":false},"author":222,"featured_media":35041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[353,1592],"tags":[1445,1351],"class_list":["post-35040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-culture","tag-tiktok","tag-viral"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok&#039;s Growing Influence on the Music Industry - Traklife Music - Culture<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/traklife.com\/culture\/tiktoks-growing-influence-on-the-music-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok&#039;s Growing Influence on the Music Industry - Traklife Music - Culture\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221;][vc_column][vc_column_text]If you spend any time on the internet, you\u2019ve probably heard of TikTok. The video-sharing social media app is sort of a sequel to Vine, but the content people make is markedly different. TikTok seems to create trends, the most popular of which are dance routines. 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