How We Curate

How We Curate

The Traklife Editorial Code

Traklife operates as an editorial institution — not a submission service.

We commit to:

  1. Authorship over algorithms
  2. Intentionality over virality
  3. Process over output
  4. Cultural contribution over personal ambition
  5. Context over hype

Curation is subjective, moment-based, and human.

We will get things wrong — and we own that.

The Editorial Lens (How Decisions Are Made)

Every submission is evaluated through context, not metrics.

We ask:

  • What is the artist trying to say — and why now?
  • Does this work contribute to culture or simply react to trends?
  • Is there a moment forming — or being forced?
  • Does this align with what Traklife is documenting right now?

If the answer isn’t clear, we pass — even if the work is strong.

Passing does not mean “bad.”

It means not aligned at this moment.

What Traklife Does Not Optimize For

  • Streaming numbers
  • Social media virality
  • Industry cosigns
  • Paid influence
  • Algorithmic momentum

Those signals exist elsewhere.

Traklife exists to document meaning.

Music is Art.
Art Still Matters.
This is the standard.

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